SEO Tips Professionals Charge For

In the first part of this series I gave a broad overview of some of the things you can do to enhance your On-Page and Off-Page SEO (often referred to as On-Site and Off-Site). I glossed over a number of items, but I will proceed to run through these different aspects of SEO in this and the subsequent articles.
The first thing to focus on is your page title.
I didn't do more than allude to this in Part 1, but to the search engines there is no such thing as 'Web Site Ranking' it is very specifically 'Web Page Ranking' Every webpage is an autonomous Internet location to the search engines and can be ranked well, or poorly depending on its content and linking. For this reason each page on your site must have a different title.
Reason #1
The search engines detest duplicate content.
Their goal is to prove their value to their users by driving them to unique, pertinent content on the Internet. If they find duplicate content they lower the value of that content as it can be found in other places.
Reason #2
After the domain name/URL the page title is the first thing that the search engines see, and they place a lot of their weighting on that. The words you use in your title should match terms that people are commonly searching, and in that order if possible.
It's also important to consider search term proximity. The closer your terms are to each other the more the search engines will consider them as a phrase and weight them together. Try to avoid adding a lot of words like the, and, or, it, etc...to your title.
A bad title: Bad Credit and how to get a low Auto Loan
With this title, the search engines will split up Bad Credit and Auto Loan into two separate phrases and be less likely to consider them together. This essentially puts the site into competition with all of the other sites using Bad Credit and Auto Loan separately - a very large group.
Combining the phrases below will target them much more and reduce competition
A good title: Bad Credit Auto Loans - How to get a low rate
Don't worry about the s on Loans, the search engines (the major ones at least) are very good and dealing with plurals.
Reason #3
It's very unfortunate, but this is the one aspect that many SEO professionals do not take into account as fully as they should. I put it as #3,
but I honestly believe it's the most important. It is how human readable is it. This is a fatal flaw of much of SEO. So much focus has been placed on driving traffic that the visitors themselves are often overlooked. Everything you do, everything on your site, is going to be viewed and judged by visitors (OK, probably not your privacy policy or terms of service - those probably get cursory glances at best). The title of the page is what shows up as the title on search results. It's first the make or break decision point that your content presents a potential visitor with. If they aren't snagged by your title, or feel it's totally irrelevant, then their eyes slip past and they are on to the next listing. There's no point in getting to page one of the Google results if your title makes no sense to humans and they never click it.
I honestly hope that this information has proven useful and informative to you. Please feel free to contact me for any advice or clarification on creating great titles.
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