Keyword Research for SEO Conversion

If you have a website that sells products or provides a service, then you know the value of search engine optimization. You are well aware that there is on page search engine optimization, and off page search engine optimization, and only if both of these techniques are combined and used smartly and effectively, will you actually be able to leverage your website to make sales and generate income.
However, many people do not understand and do not employ useful and well researched keywords for search engine optimization purposes. In this article, we will discuss how we can focus on converting keywords by using conversion tracking.
Many people on the web are successful in their Internet businesses, because of one thing -- keyword conversion tracking. This is one of the primary focuses of Profit Lance, which is a program geared towards helping beginner Internet entrepreneurs to start businesses, set up websites, and run them effectively and profitably. In essence, anyone who does not track their conversions are simply spending money and getting nothing in return.
This is because if specific keywords that you are advertising on PPC campaigns do not actually lead to any sales, there is no point to continue to pay for clicks resulting from those keywords. For example, I once left my online web store to sort of run on autopilot, and in a typical week, I would make approximately $100 in sales. Because this was not too bad, I simply left it for weeks at a time, hoping that sales would increase.
This was an obvious mistake, because I was spending a lot of money advertising for keywords that did not pull in enough qualified traffic to convert to sales. Most of those searching and clicking my ads ended up leaving the website within a short period of time. Only after I began tracking my keyword conversions, did I come to the conclusion that I should not be advertising for specific keywords that have been performing poorly.
And what I did was maximized my bids for those keywords that were performing up to par and providing results.
A lot of people who run advertising campaigns tend to get lazy after a while.
They see sales roll in, and they never analyze it, and improve upon it in order to increase sales. They sort of run into a sales ceiling mode, and leave it at that. That is fine, if you're okay with the sales that you are currently making.
However, if you're looking to maximizing and multiplying your profits and sales potential, you must take action, and the most important step is to track your keywords and check for conversion rates. Again, Profit Lance offers many tools and resources that help beginning Internet entrepreneurs to focus on converting keywords.

About the Author
Interested in running a campaign focusing on converting keywords? Profit Lance has many tools specifically designed for this purpose and you're sure to find them helpful and useful. Peter Matriciano is an Affiliate Marketing Specialist who helps others get a head start in internet marketing.