All Online business are in dire need of website traffic. The success of any Online business is subjected to the density of web traffic that the website attains as a result of its search engine marketing practices. There are several ways in which influx can be generated into a website. Blogging is one such technique, that has increased the search engine ranking of the websites. It is a unique and free search engine marketing technique, that helps in increasing web traffic. Here are tips and ideas which will explain how blogging is useful and how it can be utilized as an Online marketing tool. Blogging helps you create interesting content which can be used to promote your website, or as a knowledge base for the readers so that they find it interesting and will come back to your blog site again and again. Blogging is a feature that gives you the opportunity to understand what your readers want to see. You can be at your reader's service all the time. Through blogs you can instantaneously reply to your visitor's queries if they have any. Blogging definitely is a great search engine marketing tool, but before you begin utilizing it, here are some important facts that you should always remember while indulging in Blogging. The most important thing about a blog is that it should always be kept updated. Keeping the blog updated is an essential feature, this will tell your users that you are actively present there and if they write in or reply to your posts, they can expect a reply soon. Fresh content is always a welcoming feature in search engine marketing. The more new content your website has, the greater it is expected to perform in the search engine. It is not necessary that you only post stuffs that are related to your website in your blog. Blog is a free zone, where you can post anything that interests you. News that might be related to the industry, your views on certain issues anything can be posted as a blog in your blog site. Regular posting and will keep your visitors coming back to you everyday, with the hope of getting something new every time. The core factor in blogging is that it generates regular traffic which increase the page rank of the website and also helps in conversion ratio. A regular presence in the blogs, tends to build a friendly relation with the customers which is a good sign and helps in website viewership and also gives search engine marketing the desired boost.
Naman Jain is an Online marketing professional, Presently working with Rupiz Media, one of the leading internet marketing company, providing Search engine marketing services, community website designing and web development solutions as well.
Source: http://seoarticles4u.com/Blogging_as_an_Effective_Search_Engine_Marketing_Tool_a3805.html
Wednesday, August 20, 2008
Blogging as an Effective Search Engine Marketing Tool
Professional SEO Blogging Tips
Blogging is a unique kind of SEO technique. There are proven SEO blogging techniques that one can apply, so that more and more people enter our website. As more people read our blogs it will help to achieve our objectives and we can also give good value to our site visitors/clients. What are these SEO blogging techniques? The foremost point to remember is to choose good blog software. (like Blogger / WordPress etc). However some blogs might require exclusive customized blog software which can be built from scratch. With such an option it becomes possible to design functions of user accounts that can suit one’s unique business/ service requirements. Here is a small checklist that can help starter bloggers.
About the author
The author of this article is Ricci Mathew of Outsource Strategies International (OSI), a US based company that offers services in Search Engine Optimization, SEM, PPC advertising for clients across the US.
Sorce: http://seoarticles4u.com/Professional_SEO_Blogging_Tips_a3853.html
Tuesday, August 19, 2008
The Money Window for Blogging
Even if you are new to the internet and internet marketing you have surely heard or read about the blogging craze that is happening on the internet. People blog for many reasons ranging from personal journal entries, political impetus, information aggregation, and customer research and last but not least for money. Many people today are making a healthy income by using blogging as a means to develop income. If you are new to making money online or even if you are an experienced internet marketer there exists at this time an amazing window of opportunity for people to make money using blogs. Let's start by explaining why blogs are the latest craze in the internet world. In the not to distant past the only way someone could have "real estate" on the World Wide Web was to own a website. In order to create a website one either needed to learn how to use programs such as Dream Weaver to create a website or hire someone else to build it for you. Either way you would have to spend time and money to create a space on the web. Google and some other companies changed all of this when they made programs such as Blogger, making it easy for anyone to own a piece of "real estate" on the web. Even my off line father could get online and go to Blogger and create a blog for our family. If my father can create a blog, anyone can go onto the web and now create a space where they can generate revenue from the internet. Not only are blogs easy to set up and start but they are also loved by search engines due to their dynamic nature. Search engines understand that blogs are constantly being updated with new and pertinent information. They consider this to be time sensitive information so they visit and index a blog each time there is a new post. This makes it much easier for a blog to get listed in the search results which means more traffic for your blog. If you aren't using blogs to create money for you online, now is the time to act. Below I will explain just a couple of ways people are making money with blogs. Sell Advertisements on your Blog: This is probably the most common way to generate income from your blog. After you create a blog and post to it regularly your blog will start climbing up the search engine ranking bringing you traffic. If you place advertisements on your blog you will be able to capitalize on the advertisements. You can advertise using programs such as Goggles Adsense. Google Adsense works especially well for niche blogs. One way that you can pick a profitable subject to blog about is by doing some keyword research. First make a list of topics that you are interested in blogging about. With your list go to Overture's Bid Tool and see what people are paying for ads based around your keyword. Pick your blog topic by finding the keyword with the highest bid amount. This will give you an idea of how much money you can make from your Adsense campaign on your blog. Help Others Sell Products: Affiliate programs allow you to become the middle man between a product and the customer. Look at affiliate directories such as Commission Junction and Clickbank to find products related to your blog that you can sell directly on your blog. Most affiliates pay a generous commission every time you sell one of their products. It's very easy to refer people to an affiliate product on your blog and if you present it correctly you will be surprised at how many products you will sale. Above I've listed only two ways you can start generating money from your blog but there are many other ways to use blogs to generate income and page ranking. The time to look into blogging is now. There is an open window of opportunity for the non-experienced and experienced internet marketer to make money using blogs. Even if you are new to the internet and internet marketing you have surely heard or read about the blogging craze that is happening on the internet.
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
Source : http://seoarticles4u.com/The_Money_Window_for_Blogging_a4281.html
How a Blog Helps Your Website's SE Rank
Adding content to a website in general can help improve it's rank in search engines like Google, so it follows that having the ability to add content - and web pages - fast is a great feature for your website. Blogs make it simple to add content to websites, making it easy for you to improve your website's search rank. You'll need to choose which blog program to use on your website, and fortunately you can get some extremely high quality blogs for absolutely free from open source websites. B2Evolution is a great blogging program, and so is Wordpress. Wordpress is the most popular choice, and it has many plugins you can grab for free as well, and the installation and updates are a breeze. If you choose Wordpress, be sure to download and install an SEO plugin that helps you optimize your blog posts. Using this little tool will help your search engine rank tremendously. Add content to your blog regularly. The more often you blog, the higher your rank will be in a shorter period of time. You definitely want to update your blog at least once per week, as well as create some links from your blog to your website using anchor words. Every time you add a blog post, attach related categories, and be sure they are named after your keywords. Attach tags using the same guidelines, and fill out the title, keywords, and description in your SEO plugin. This is where it gets good: Every tag and every category is a unique, automatically generated web page that's updated every time you attach it to a new blog post. By installing a blog, you create a way to easily and quickly add content and new optimized web pages to your website. The blog is a beautiful creature in the world of SEO. Add one now for free and watch your rank improve.
Andre Zayas is a professionally syndicated author. Florida Search Engine Optimization
Source: http://seoarticles4u.com/How_a_Blog_Helps_Your_Websites_SE_Rank_a4266.html
The beginning of blogs and blogging
Blogging, what is it? You've heard talk about blogging but are one of those people who don't quite understand what it is? That's all right, as we'll go over what a blog is, the history of blogs, what they are used for and why they are important to your online business. What is a blog A blog is essentially like a journal where people can post their thoughts and have them read and commented on by anyone. What is a blogger A blogger is someone who creates a blog and posts on it. Brief history of blogs Weblogs, simply known as blogs now, haven't been around for that long. The roots of the blog can be traced back to 1994 when people kept online journals (diaries) in which they wrote about things in their life. Our current blog has been around for an even shorter period of time. In 1998, Open Diary created a site in which its users could post blogs that had the ability to be commented on by other people. The popular free blogging site called Blogger was created in 1999 by Evan Williams and Meg Hourihan. Blogger was later purchased by Google in 2003. Despite the fact that blog sites have been in existence since 1998, they have only been popular for 5 or 6 years. In 2001, how-to-blog manuals were published and the phenomenon has only taken off since that point. What are blogs used for? In the very beginning, blogs were usually used to talk about a person's life. People would make blog posts about things happening in their life, thus using the blog as a public journal. Over time, the use of the blog evolved. People began using the blog to post their opinions about everything from politics to religion to sports to music, among other things. Nowadays, blogs are even used to make money--one 20-year-old makes $5,000 from Google per month because he has Google Ads on his blog. Businesses have also begun to effectively use blogs for their own purposes. Why are blogs important to your online business? Millions of people from all over the world read blogs every day. Those who have a blog are given a lot of exposure--there is the potential for them to have millions of unique readers each day. Can you imagine having a million people see your business' name each day? That sounds pretty incredible, doesn't it? Yet, that's exactly what could happen if you create and maintain a successful, well-read blog. And that's actually a pretty easy thing to do. So how exactly can you use the blog to help your online business? Well, you can use it in a variety of ways. You could: There are really a lot of possibilities to how you can use a blog to help your business, even more than those listed here. Blogs that are hosted on your site (by using a program like WordPress) can help your site achieve a higher ranking in search engines. This is because blogs are search engine friendly (Google is known to list them after only a few days, whereas it takes regular web sites weeks to appear on a search engine). Having a high search engine ranking is crucial to having a successful online business. Blogs help you to increase your ranking, which will increase your business. The great thing about blogs is that they are easy to use and also very effective. Start a blog today and watch your business' notoriety grow.
* Use the blog to discuss things related to your field of business. For instance, if your business provides web hosting services, you could discuss things related to web hosting, thus showing potential customers how much of a guru you are.
* Let your employers have their own blogs to talk about your services/products. The more active blogs that reference your business, the more exposure you'll get.
* Use your business blog to keep current customers updated on new services/products available.
* Post news about your business, as well as start rumors about potential happenings in your online business.
* Get feedback from current and potential customers on your products/services. For instance, you could make a post on a new product, giving details about it. Then your existing customers or potential customers could give their opinion on it.
* Promote your online business on your blog by making blog posts with information on what your business offers.
* Install AdSense on your blog and make extra revenue from ads clicked, thereby helping your business to be more profitable.
For more useful tips & hints, please browse for more information at our website: - http://www.building-blog-empire.com http://www.blogging.reprintarticlesite.com
Source : http://seoarticles4u.com/The_beginning_of_blogs_and_blogging_a4363.html
Monday, August 18, 2008
How to Use Blogs for your business
While starting a business you always need to have the following things: So a good investment is highly essential to start any project in business. There is always some risk with a huge investment you are making in the business because may be you can't get sufficient customers to run the business. But if you can run your business with almost zero investment then I think there is no risk. But most important is this possible to have business without any investment? Yes you can do this with the help of Blog. Blog will help you to do business online. You can make free blogs offered by different sites. But it is better to invest small amount of money and get your own domain. It will make your business more effective. Make people are making blogs today to get good amount of customers through internet. You will be stunned to see your competitors on the internet market. So you have to give emphasis on keywords with this customer will search through different search engines. But unfortunately the people don't know what this keyword means. They are a single or a group of words that will the targeted customers will ise to get your service. For example if I am looking for different services in Florida like for example SEO then I will search with keyword Florida SEO in different search engines like Yahoo, Google, MSN etc. With the help of this keyword we will get the targeted website we want. Basically the customers don't browse more than first 3 - 4 pages of the result shown in the search engines. So you have to target to get into these pages. Better is your rank more will be your chance to get good sites. Search engine have crawlers who index all the pages in the website with the help you the program or algorithm. So when we look for some information in the search engines the crawler will rank pages according to them algorithm and provide you the information you are looking you. These algorithms actually look for the relevancy of the page, incoming links to the page and the density of the keyword s in the page. When all this norms are followed the web pages of your site will rank high on the search engine result page. You must always consult some SEO companies to improve search engine rank of your site.
1. An idea which should be innovative
2. Location of the shop should be good depending upon the product and service type.
3. Proper presenting of your product on the shop
4. A good marketing is always required for product sell
But having a blog doesn't mean you will get huge traffic or customer through it. You will find thousands of other blog on same type of product. So you have to be a special through your blog to make your product more attractive than the other competitors. Thus you have to work hard on your blog. Thus you have to understand how people will get attracted towards your blog and more important why they will buy your product through this blog.
Dominate first page of Google by creating a monopoly. Find out how and ask SEO expert your SEO questions online. Need SEO services, try leading Florida SEO company Dream Ware Enterprise
Source: http://seoarticles4u.com/How_to_Use_Blogs_for_your_business_a3887.html
Find more about blog carnivals to increase online traffic
paragraph about the particular blog entry submission he has received with a link to read the full article on the submitting blog owners blog, or he writes about a general topic and places the link to all the particular blogs underneath so that his visitors can go read the information they are looking for. Benefits of submitting your blog entry to a blog carnival There are huge lists of blog carnivals available covering every possible niche with new carnivals being added on a regular basis. As already mentioned these carnivals are hosted by high traffic blogs in that particular niche. This means by submitting the permalink to one of your own blog entries to one of these carnivals you get a free one-way link (some blog carnivals require a back link, but these are the exceptions rather than the rule) back to your own blog. This one-way link is also a deep link to one of your specific entries and this is even better than a simple back link to your homepage. All this translates into a boosted page rank on Google, which obviously means more visitors from the major search engines. Further you get to capitalize on the visitors of the blog hosts’ blog. Some of these blogs receive hundreds of thousands of visitors each month that will all see the post with the more precious than gold back link to your very own website or blog. The really good blogs that have a big amount of newsletter subscribers will even e-mail the particular post (or carnival) to their subscribers sending even more interested visitors to your own little corner of the internet. Probably the biggest benefit of blogging carnivals is that they are FREE! That’s right, all this promotion for your website and all these targeted visitors will not cost you a single penny. A blog carnival is an extremely fast way to gain lots of targeted visitors to content that webmasters have to offer as submission takes only about 60 seconds. No extra work is required for writing separate articles to submit to these carnivals because of their permalinking structure. So you get to spend most of your time creating good quality content for your visitors to enjoy on your own site and just link up to these brilliant web pages you have created via the particular blog carnival you are participating in. If all this is not a win-win situation that you feel you absolutely must grab hold of with both hands and even both feet if you can, than you do not really want a flood of visitors to your website and if this is not the case then what are you doing on the internet…
www.building-blog-empire.com www.blogging.reprintarticlesite.com
Source : http://seoarticles4u.com/Find_more_about_blog_carnivals_to_increase_online_traffic_a4352.html
Blogs Are Your Internet Marketing Secret Weapon
These days, blogs are among the most important secret weapons that internet marketers can employ. They are a terrific way to have opinions stated in an un-moderated and public place, where ideas and insights can be shared among everyone who wishes to read them. For internet marketing, blogging builds credibility for the website through the many opinions and ideas that are shared there. The company, and its bloggers, become recognized by their readers as a resource for useful information. Therefore, people will not only visit once, but will return again and again to find out what else is new. Blogging itself is an extremely inexpensive, quick, and simple way to reach out to thousands of website visitors. It draws people who are in your direct target market, making relationship building a much more natural process once that visitor takes their use of your website one step further and makes a purchase of whatever product or service you are selling - and have been covering in your blog. Blogs make you an expert in your field. That's right, with the right researching and writing skills (or with a skilled writer and researcher in your employ) then you can become an expert in your field as far as your website blog is concerned. To be an expert, all you need to do is keep up with the latest in your industry within your blog posts, and maintain it regularly. To make sure that you're headed in the right direction with your blog, check up on other website blogs in your industry to see what they have posted. Naturally, this doesn't mean that you should be posting the same things as your competition. In fact, that is among the worst things that you can do. Certainly, you're allowed to share an opinion now and then, but your blog will need to stand out if it is to be taken seriously. If you are simply reiterating what others are already saying, then you will be seen as old news, and will be overlooked in favor of the original thinkers. To start your own blog on your website, you need to have the right tools in place. Blogger and Blogware are only examples of the many different options that are available to you. When you post on your blog, make sure that you're doing it because you have something to say, and not because it's time to post. Your blog posts need to be interesting if you are to keep a steady readership. If you're not interested in what you're writing then the odds are that your visitors won't be interested in what they're reading. To keep up the interest, don't take yourself too seriously. Of course you are allowed to write about serious and important topics in your industry and about your products, but you can also include some trivia and humorous commentaries that directly or indirectly relate to your blog topic and will amuse your readers. This is perfectly acceptable in blog posting and is, in fact, encouraged. It allows the readers to feel that they have made a real "contact" with you, and that you take a real joy in what you do. Blogs aren't just good for creating regular visitors to your website, but they are also quite beneficial for bringing in new visitors as well. You'll find that when you are writing about any given topic in your industry, you are using the words and terms that apply to your topic. As these words become more frequently used throughout your website, for example, within your recent and archived blog posts, search engine spiders will pick up on their use and may increase your ranking for those keywords. To sum up, here is what you need to benefit from your blog: • The right blogging tools • The motivation and commitment to contribute regularly • Something relevant to say! • Some skill in writing - if you don't, hire someone who does • Some knowledge in your industry - if you don't, hire someone who can research this information • Some perspective, not just vague ramblings If you have these, you're all set to start taking advantage of what blogging can contribute to your internet marketing strategy. These days, blogs are among the most important secret weapons that internet marketers can employ. They are a terrific way to have opinions stated in an un-moderated and public place, where ideas and insights can be shared among everyone who wishes to read them.
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
Source: http://seoarticles4u.com/Blogs_Are_Your_Internet_Marketing_Secret_Weapon_a4299.html
Sunday, August 17, 2008
Ten SEO Tricks to Your Blog
Just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available. Here are 10 tricks that will increase your visibility in search engines and eventually drive more traffic to your blog. 1) Use keywords in your blog post titles - This is a given for SEO. Most blogging software uses the post title as the url so take advantage of it. Example: "10 SEO Tricks to Attract More Traffic to your Blog - Search Engine Journal" Search Engine Journal is included on every blog post title tag automatically. 2) Optimize your blog categories - When you create categories for your blog, be sure to use keywords in the titles. When you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post when appropriate. This will create a "SEO-friendly" url for each post you make. 3) Syndicate your blog - Make it easy for people to subscribe to your blog. Sign-up with a free service like Feedburner and then create a "syndication" area on your site. 4) Offer RSS to email. Anywhere from 10% to 40% of your blog traffic can come from individuals that perfer to read blog posts via email. RSS readers and aggregators can be confusing. Adding email services to your blog isn't. There are several free services available for this including: FeedBlitz, Squeet, and Zookoda. 5) Ping blog search engines - This can be configured with blog software such as Movable Type or WordPress to work automatically. If you're using Blogger.com, then you can do this manually with Pingomatic.com or Pingoat.com. 6) Make comments on other blogs. Your name will be linked to the blog url that you enter. Don't make comments that offer no value to the blog post. Don't use keywords in the field for your name, use your name or blog name. 7) Submit your blog directories. Also submit the blog to regular directories such as (DMOZ, JoeAnt, GoGuides, Google Blog Search, etc) that have categories for blogs. 8) Targeted advertising - Now this doesn't really drive traffic to your site but will make you money. It's possible by using Google AdSense to display highly targeted ads on your blog. Once you've setup an account and placed the ads on your site, just sit back and watch the cash come in. Cha-ching. 9) Snatch up hot keywords - Now before you place ads on your blog, be sure your keyword density is good for the right terms. A great tool to improve your traffic for high-paying keywords is to use a product called Keyword Elite 10) Use track backs - If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site. A TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it. Summary The important thing to remember is that no matter how many optimization tactics you employ with a blog, there is no substitute for quality content. Blog optimization is only as effective as the quality and usefulness of the content you're optimizing. So do not limit yourself to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog! As fancy as the term "blog" sounds, it's actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available. As fancy as the term "blog" sounds, it's actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.
www.greatseosecrets.com www.seo.reprintarticlesite.com
Source : http://seoarticles4u.com/Ten_SEO_Tricks_to_Your_Blog_a4358.html
Saturday, August 16, 2008
7 Basic tips to Optimize your Own blog posts
How to Optimize your Own blog posts both for your readers and search engines? Is it really possible to prepare an 'Optimal blog posts for search bots and online visitors? The answer is 'Yes'. You may often find some considering 'Search spiders', some considering 'Visitors' as most important. But according to me, both readers (online visitors) and search engines are important for your blog. The visitors are more important because readers indirectly help your blog posts to appear in first or second Search engine result pages by linking to your own blog. Also do not ignore the search bots too because visitors are sent in bulk by the search engines, after the search query is being made. So always try to keep a balance between these two - readers and search engines. Make your best efforts to optimize both for your readers and search engines. Here are some key aspects to see your blog right at the top. 1. Focus on quality content: Good and quality content is the basic key. Nothing much can be achieved without having relevant content. So how to create quality content for your blog posts? Quality content is the king. If you don't produce interesting, unique and quality posts, no one will ever visit your blog site. It's is very simple. More readers - More links - Rank in 1st or 2nd Search engine result pages. Optimizing blogs (by following basic Search engine optimization techniques) will help you to rank in first or second search engine result pages and ultimately get more and more traffic for your blog site. So just focus on generating quality content. 2. Research keywords and keyword phrases to optimize you blog: Your blog post title should include the main keywords in it. Combine main, semi-competitive keywords for your blog title. Keyword research is needed before considering the 'best and unique' keywords for your blog posts. For keyword research you can use best keyword research tools like Goodkeywords.com ( http://www.goodkeywords.com ) , Overture ( http:// inventory.overture.com ) etc. Get the potential keywords and keyword phrases to optimize your blog. Do not go for highly-competitive keywords. Choose semi-competitive and low competitive keywords initially. 3. Use search engine friendly URL's Always use search engine friendly URL's. I feel very irritated when I see blog Url's like http://www.profitimo.com/Blogs/tabid/84/Default.aspx..Does this URL give you any idea about what this is regarding? People intentionally commit such mistakes knowing the fact that it is NOT a Search engine Friendly! The url should be some what like this "blogdomain.com/articles/name of the blog.aspx". If your system allows you to choose a search-engine friendly URLs, by all means, set it up! Or perhaps while choosing a blog provider that has this feature. Use keywords to your blog Url. Use the blog post title as the permalink. Adding keywords to blog urls acts as a real booster to search engine rankings. Using keywords in the blog post title will occur as anchor text in the permanent post link. This is one of the best SEO tips to help your blogs and blog site rank better and drive traffic each single day. 4. Submit your Blog: Submit your blog to RSS, Blog directories, and Regular directories. Ping the major RSS feed and Blog search engines. For examples Google blog search, Digg, technorati etc. 5. Use headers to Highlight the main elements. Bold and highlight the sub-titles and major keywords in the blog. The heading tags h1, h2 etc also help the search engines bots decide what the post is all about and rank them accordingly. Put your main keywords between the header tags. Highlighting the MAIN points on the blog helps your online readers to have a glance on it..in case they do not want to read the whole post due to lack of time. Moreover the search engines spiders consider 'Bold and highlighted' points very important. So this is a very useful tip to optimize your blog both for your readers and the search engines. 6. Always Pingback and send trackback: Make sure that your blog software (wordpress,blogger.com etc) is configured to send a trackback ping to blogs that you cite within your posts. This is better for driving traffic than for link popularity. Make useful comments on other blogs. Your name will be linked to the blog url that you enter. Do not comment on other posts that offer no value to the blog post. Avoid using keywords in the field for your name, use your name or blog name. This is another great way to generate more and more traffic to your blogs and blog site. 7. Use Cascading style sheets in your blog: Use Cascading style sheets in your blog template if possible. Use light designs to load faster. Do not use excessive Java scripts texts like "Widgets". Avoid using unnecessary use of "widgets' (I mean which are not important for your site). Having a large number of JavaScripts can slow down your site. Search engines too cannot read Java script links and texts. This is another good way to optimize blogs for visitors and search bots. Make all best-possible efforts to market and promote your blog posts. Optimizing blogs is not a hard task. Just keep the above optimizing tips in your mind and implement them when and where necessary. Get stunner free traffic to you blog by the above proven strategies. NB- I would like to share a good tutorial Video on "Optimize blogs". Please visit http://fly2.ws/2pF0CUc Good luck and Happy blogging :)
Sharmistha Neogi (she likes to be called "Pinks") has joined http://www.profitimo.com as a content writer/editor. She is currently involved in learning SEO,SEM and Application and Implementation apart from writing and Forums Administration. She enjoys working with people and she can be often found on other forums..So Catch her Up :)
Source: http://seoarticles4u.com/7_Basic_tips_to_Optimize_your_Own_blog_posts_-_By_Sharmistha_Neogi_&40;Pinks&4_a3376.html
Friday, July 11, 2008
SEO Color Scale: White, Gray, Black
Anyone who is familiar with search engine optimization has heard the terms, “white hat” and “black hat” in reference to SEO practices. Discussion abounds when we attempt to draw a line in the sand between what is considered “white hat” and what is considered “black hat.” There are those that claim that any type of website optimization is considered cheating. There are also those who are willing to do anything to get ahead, regardless of the consequences later down the line. So when does website optimization turn from white to black? Is there a gray area, and if so, how big is it? Below I will discuss two areas of website optimization and the differences between white and black hat in both of them. Website Content Anyone who has spent any sort of time in website optimization knows that including keywords in your content is one of the best ways to get a ranking for that term. Including the correct amount of keywords is called optimization, adding too many keywords is called spam. Is there a magic number/percentage? Many SEO experts say, as long as your content is readable, then it isn’t spam, other experts say that a keyword density anywhere between 8-15% is optimal. This area is probably the most heavily discussed of all the optimization methods in terms of white hat and black hat. In fact, much of what is called “content enrichment” has been put under the label of “gray hat.” This involves items that are legitimate optimization techniques but are generally abused. For example, including the keyword “computer parts” in your content is essential to your site if you want to rank for that term. Due to the millions of potential competitors for that term, the word might need to appear on your page a little more than normal in order for that page to be fully optimized. This practice is abused by those who use the keyword so many times that the article ceases to become informative and becomes more of a page geared towards the select .001% of the world’s population who actually gains pleasure out of reading the same phrase over and over again. It is no secret that the search engines love content. In their eyes, the more content, the better chance that some of it contains information that users are searching for. However, the search engines are not dumb; they know which side their bread is buttered on. If a search engine stops providing meaningful results and turns first page rankings into what boils down to a “keyword race”, the search engine loses credibility and eventually, revenue. Therefore, it is in the search engine’s best interest to keep spammed content out of the top results. Linking Another important aspect of website optimization is your linking campaign. A well structured linking campaign can lead to significant increases in your search engine rankings. Many webmasters see the value in linking and use devious methods of achieving them. Google has made it very clear that anyone caught paying for links will receive a penalty. So what does this mean? How can Google tell if a link has been paid for? The truth is, they probably can’t. However, if they see that it is because of massive number of links pointing to your site, a red flag immediately goes up. If they see that a decent number of links pointing to your site are from “link farms” or completely unrelated sites, you will undoubtedly be penalized. In an ideal, white hat, world, everyone would understand the value of linking and there would be almost nothing but reciprocal links, or genuine one way links. The truth is, we have all paid for a link, whether it is to a blog, or to another site. The nature of the linking business just works that way. However, if you want to avoid a Search Engine penalty, take great care to make sure that the links pointing to your site are at least somewhat related to your industry, services or products. The difference between white and black hat when it comes to linking, might not necessarily lie in the method of procuring links, but in the number of links acquired and the relevancy of those links. As an SEO specialist, I would much rather have one link pointing to my site from a reputable, related site than 100 links to my site from questionable domains. Now it’s Time to Choose a Side! There is always some risk involved when optimizing a website. Methods that increase rankings today can be just as easily lost with a simple twist on the algorithm dial by any of the major search engines. The simple truth is that sites that resort to black hat SEO tactics generally need to do so because the content on their site is not meaningful enough to achieve a first page ranking any other way. I am not here to sit on my cloud of judgment and hand down life lessons to all of you sinners out there, but take a good look at your SEO practices. I have seen SEO companies use black hat methods to help a client achieve number 1 rankings and then laugh all the way to the bank once the search engines change their algorithm and the client suddenly finds themselves out of the top 50, or even worse, banned from the search engines. There are many Search Engine Optimization companies out there who have proven that white hat methods work. They have been able to distinguish the borders of the gray area and stay comfortably away from less than reputable methods of achieving high rankings because their client’s long term success is very important to them.
Aaron Garcia is an SEO Analyst for MorePro Marketing, a Search Engine Marketing company. He has conducted extensive research in the field of Local Search and is also heavily trained in content optimization techniques. He has spent significant time as an SEO copywriter and has written numerous optimized press releases.
Source : http://seoarticles4u.com/SEO_Color_Scale_White_Gray_Black_a4135.html
Tuesday, June 17, 2008
25 Blog Optimization Tips
Hi..It's very good optimization tips. I will do it now and let's see the results on my blogs.
1. Use full text in your RSS feed.
It is common to just include the first paragraph or two (a summary) in what goes out in the feed and then insert a "More" link to get the reader to go to your blog.
That diminishes your ability to get back links from services like TechMeMe because any links below the "More" won't appear. Use the full text. Don't worry about your feed being duplicate content.
According to Rick Klau, formerly of Feedburner and now with Google, a feed in itself will never be considered duplicate content.
2. Optimize the text in the RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
3. RSS feeds with podcasts and video enclosures will get you into additional RSS directories and engines.
Be sure to use show notes (text transcripts) for your podcasts and videos, though. Remember, search engines love text and can’t yet pull content from multimedia files.
4. Include tag clouds on pages.
Tag clouds are basically keywords from posts on your blog that are linked to a search results page on your blog that include all articles related to the keyword. Let's say the word that shows up in the "cloud" (basically just a list) is "widgets" and you click on it. You'll get a page showing all posts on your blog that are tagged with the "widgets" tag.
To produce tag clouds, Simple Tags, a free plugin for WordPress, can be used.
5. Use a Related Posts plugin.
Cross linking to related posts on your blog helps with your internal linking, making keyword rich anchor text more prominent on your blog as well as helping your visitors navigate your site.
Use a related posts plugin for WordPress like Contextual Related Posts.
6. Top Ten Posts with links.
This can be put on auto pilot with yet another plugin that automates the process of deciding which posts get clicked on the most and placing a list on your blog for visitors (and spiders) to see and follow.
Popularity Contest is a good WordPress plugin for this.
7. Add Technorati tags to your posts.
Technorati tracks blogs and social media and tagging your posts can help spread the word about your content.
Go to Technorati, register for an account (it's free) and claim your blog as your own.
A nice plugin to help automate the placement of Technorati tags on your blog is Simple Tags (different plugin from the "Simple Tags" mentioned above).
8. Optimize your TITLE. Don't just let your blog software automatically create the TITLE for your post by pulling the text out of your post heading. Customize and optimize it.
The SEO TITLE Tag plugin is perfect for WordPress. And, just like with any web page TITLE, put your company name or the name of the blog at the END (if you must include it at all). Unless you are Coca Cola or Microsoft, NOBODY will be searching for it. Sorry…
9. Make posts sticky.
By using a "sticky post" plugin, you can create keyword rich content that will stay at the top of a category page, for instance, rather than moving down as additional content is posted. I am currently using WP Sticky.
10. Create Sitemaps.
The search engines can follow your RSS feed sitemap just like they can follow one for a normal web site. Create sitemaps for each category RSS feed and tell the search engines about them, either by pointing to them in your robots.txt file or by submitting them to Yahoo Site Explorer or Google Webmaster Central.
11. Use Feedburner.
Feedburner offers a ton of free features that can add to your blog's optimization and marketing efforts, including stats, post e-mail notifications, the ability to include Flickr photo posts and much more. Now owned by Google, features that were previously paid services like MyBrand are now free.
12. Use Optional Excerpts. When you make a post, WordPress will grab some text to display on your category page and in your feed (if you aren’t using a full feed as described above). Unfortunately, it doesn’t always grab good text. Using the Optional Excerpts feature in WordPress, you can type in the exact keyword rich, topical text that you want displayed.
13. Domain name - In a nutshell, if you think having your blog on a separate domain from, say, your business, will give you more authority and street credit, then go for it. It boils down to a choice of mydomain.com/blogname or blogname.com.
14. Use the Update Service built into WordPress. This is in the Options menu and all you do is place a list of URLs to different services like Feedster, Netgator, Technorati, etc. and whenever you make a post, those services will be notified. You can find a list of the services at WordPress Update Service.
15. CEO blogging - priceless! If you are running a business, particularly a consumer driven business, get your CEO (Dad?) blogging! CEO influence on a blog is incredible as this is the VOICE of the company. And, responding to reader comments will cause your credibility to skyrocket! This is especially true for a family business. It just makes visitors feel welcome.
16. Socialize. Interact with your visitors. Don't just publish your posts and sit back. Answer questions, link out to their sites when they offer good content, respond to their comments in a timely, informative manner, etc.
17. Own a niche. It’s a lot easier to dominate a space if you start out with a smaller, less competitive, narrowly focused subject area. For example, you're more likely to become a dominant player with a blog about "rechargeable outdoor power tools" than you are for simply "tools" which is way too broad a term with a lot more competition.
18. Work your titles for both audiences - readers and searchers. Be sure you start out with the title of your post to attract readers. After the post has some history and has fallen into the archive section of your blog, go back and optimize the title for SEO.
19. Keep the post slug the same. Write this yourself, don't let WordPress generate it. Don't go back and change it at a later date because this is what determines how your post link is formed. Writing your own post slug allows you to create an easy to read, optimized URL.
20. Optimize for the Google indent. We've all seen Google search results where a page from a domain ranks with another page from the same domain just under it, but indented. Focus on getting a post ranking well using standard SEO, anchor text links, etc. Then find another, similar post to optimize. Link the ranking post to the second post to try to pull it up.
21. Re-purpose posts and pages. Let's say you did a post on social media way back in 2005 and you want to do a similar, updated post. If the 2005 post is just way out of date and not of particular use these days, write over it with your new content. The old post has history and back links that can give you an immediate bump.
22. Use a single category. I know it's tempting sometimes to place your posts in multiple categories, but get over it. You risk duplicate content issues with multiple categories, so make it easy for Google and concentrate on one.
23. Use a folder. Unless there is a very good reason to put your blog on a separate domain or subdomain (like your site is just a blog or you really believe a separate domain will give you more credibility - see tip #13), put it on your main site as a folder. This keeps link juice targeted to your main domain.
24. Got a Flash or image site that won't rank? Start a blog on the domain to create the related content and links to the Flash or image pages. Chances are your blog pages will be what rank, but they'll link back to and guide your visitors to your Flash and image pages.
25. Create your own custom footer. If you're using WordPress, try the Feed Footer Plugin. With it you can create your own custom footer content, complete with HTML, for your posts that will show up in your RSS feed. This is great for plugging favorite posts and monetizing your feed.
Source: http://www.searchenginejournal.com/25-blog-optimization-tips-even-dear-old-dad-could-ace-plus-10-more-tips-for-mom/7013/
