The Importance Of Search Engine Rankings.

If you are really serious about your online venture then you will really need to get your website to the top of the search engines. The reason for this is simple. When you site appears at the top of the search listings, you get targeted traffic for your specific product or service. Targeted traffic is the essence of your online business, without it you will starve.

You can get targeted traffic from multiple sources, but all traffic is not created equal. Actually conversions are relative to where the traffic comes from. You will find search engine traffic converts at a higher rate than any other traffic.

First, when people click on an ad, they know you are selling to them, so their defenses go up and they are less inclined to trust you. On the other hand, the internet is build around information. People go online to get information in one form or another.

When you site comes up on the fist page of the search results, people click on your link to learn more. In this example you are a more trusted source. As a consequence, they are more open to your message.

Additionally, people have typed into the search engine exactly what they are looking for and when your site pops up, it signals that you are a credible source relative to their query. To come up on the first page, your content also needs to be relevant. Relevancy is another key component that is necessary to boost conversions.

As you can see, all these components together inevitably lead to increased conversions. As we all know, we are in business to make money, so you want to focus your efforts where you can best build your business and make a profit.

Getting to the top of the search engines is where you will improve your bottom line. Furthermore, when people bring up the first page results on Google, more of them click on the free search results over the ads which appear down the right side.

To really boost your traffic, you should focus on getting your site into the top three results, this is where the majority of people click on the links. In actual fact, there have been many studies using heat maps to support this claim.

To conclude, the importance of search engine rankings cannot be stressed enough. To build a real business online, it simply has to be a part of your marketing efforts.

About the author
Dechen Lau is an Author, Speaker, and Consultant specializing in Internet Marketing and Web Solutions

Power Success Membership

Power Success Marketing