Sitepoint's forums recently featured this interesting discussion where the original poster explains that in a sense, HTML already covers the basics of search engine optimization. If you think about it, that's quite a reasonable way to look at it. SEO is just another facet of appropriate HTML practices, and this topic would be more appropriate in a site like HTML Dog than in WhateverMoneyBlog #18472. It's a basic thing when it comes to running a good website. In other words, if you are good with HTML, SEO should be your bread and butter. Correct use of meta tags, page titles and headings, alt text in images and links, these are all scanned by search engine spiders. THAT is SEO, and not much more. SEO might be considered a part of marketing, but it is a very small, indirect form of marketing. By default, good SEO practices already happen on their own if you write good code. But it still means squat for getting traffic if your website has almost no good content to keep your visitors coming.
Other points that summarize the discussion:
* SEO is the end result of accessibility, usability, and good content of a website. However, the guidelines for search engines are different than those for people that want to read your articles.
* 95% of the stuff people talk about claiming to be SEO just falls into- wait for it- online marketing practices. No buzzwords are needed to describe this.
* About the only non-coding related aspect of SEO would be keyword research.
With this said, it is very sensible to say that being a marketing genius is irrelevant to knowing SEO. This should be the responsibility of a good HTML coder.
About the authorJustChris is the owner of the website Zero Dominance, which provides tips and tools, ranging from the technical to the intuitive, for helping you create a better website. Check it out and create a better site in no time.
Source: http://seoarticles4u.com/SEO_more_HTML_little_actual_marketing_a3629.html
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