Are Link Exchanges Dead?

Link exchanges used to be a great way to increase your Page Rank and gain a better position in Google. However times are changing and now this method has become less effective. Now it will no longer help you with popularity but will still gain targeted visitors to your site.

Why has this method of promotion gone out of favor? The main reason is the excessive spamdexing that webmasters indulged in. This is a fancy name for blatantly trying to cheat the search engines. These cheaters especially targeted Google as Page Rank lays heavy emphasis on popularity and links to your site. Here are a few ways that web masters tried to cheat the search engines:

- Buying many of them to falsely raise popularity.
- Collecting them (farms)
- Exchanging with anybody and everybody just to gain popularity
- Making dozens of small websites that will join with your main one and give a false view of your popularity.

Link exchanges can still be an effective way to get targeted traffic to your site. However there are a few points to remember.

1. Always choose websites that will be good resources for your visitors. They will be ones that are complimentary to your business.
2. Never join websites that have huge collections from anywhere and everywhere or collect these yourself. These websites are known as farms and can actually get your site banned by Google. Because of their vast number they will not bring you any traffic, as you will just get lost in the crowd.
3. Never choose random websites. These will not bring you good traffic and can even make your Page Rank drop with Google.
4. Make sure you exchange links with quality websites. This is important for your own business reputation and Page Rank with Google.
5. Categorize the URLs so that there are no more than 10 to a page. This will be fair to your partners as visitors can find them easily and use them as valuable resources.

As you can see link exchanges are not dead. You just need to adapt to get the best possible use out of them. They will not affect your popularity much but as you can see might affect your Page Rank due to the type of websites you are partnering with. With these few points you can still gain targeted traffic and sales by using this method of promotion wisely.

Article Source: http://www.articlecache.com -- Article Directory | Web Site Promotion
By : Joseph Then
Links exchange is very important to any website. Learn how to conduct and effective links exchange at Automated Links Exchange

Add Links With Forum Posting

The difference between search engine optimization(seo) and search engine marketing(sem) is money. Optimization is the art of getting ranked high in the organic(free) listings of a major search engine for the keywords for want. This provides free very targeted traffic to your website. Search engine marketing is paying not placements in a major search engine.

Search engine optimization can be broken down into 2 pieces building quality content for the keywords you are targeting and getting quality, related websites to link to that content. This article is focused on getting quality, related websites to link to your website. After all, you can have all of the quality content on a subject you want, but if no one links to it it will not rank well in a search engine. Getting ranked high for certain keywords in your industry, will bring you continual targeted traffic. This is a vital part of an overall marketing approach for any internet business. This effects the bottom line directly because it reduces the spending you need to do to get traffic.

Posting in forums is arguably the best way to pay for your hosting (you post, host gets money form forums ads), just make sure that you don't need to post everyday only to maintain your account. Subsidy from paid accounts might be cool, but you need to be aware of constant attempt for conversion from free to paid account.

Posting in forums isn't only helpful in generating traffic through links, it's a two way street, whereby you get to meet and hopefully help readers resolve their unresolved issues. If you cannot resolve the issue first hand, you can steer them in the right direction by sharing links to sites that have helped you in the past.

Joining online communities and posting in forums is a great way for you to start networking and talking about your business without the pressure of in-person networking. Forums give you the chance to prove yourself as a knowledgeable person in your field, and as a respected member of the community. Additionally, the high traffic nature of forums make them natural candidates for frequent Googlebot visits, which boosts the PageRank of your site as well as provides some indirect marketing for you.

Now let's talk about online discussion forums. Not only is the traffic targeted, but if you take the time to analyze your site statistics, you will find that this type of traffic will spend longer on your webpages than other types of traffic.

A name that goes unmatched when it comes to service, depth of knowledge and of course help. You will often notice for yourself that the best forums are really those where the members are passionate about the subject the forum deals with, are successful themselves or at least very enthusiastic about what they do and there is this inherent energy about seeing everyone out there reach the pinnacle of success.

Another way is to provide higher search engine rankings and higher adsense revenue is by forum posting. This technique is most profitable for ranking high in Google. It is a good idea to link many other sites that are related to your subject as you can. You will find that some websites have achieved their top rankings with the help of links from forums and messageboards. So the idea is to find some high quality forums or message boards related to your industry and try to keep posting there. So whenever you post in forums you can post your links in the signature which can help your website to top rank in the search engines.

Article Source: http://www.articlecache.com -- Article Directory | Free Articles

Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com

More About What Backlinks Can Do For Your Site

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO.

Backlinks are links that are directed towards your website. Also knows as inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

A Backlink (or inbound link, IBL) is a link from someone else's website to your own. Backlinks are one of the most important things to acquire if you want your website to list high in search engines.

These backlinks are incoming links to a website or web page and enable you to keep track of other pages on the web that link to your website. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a website (web page, directory, website, or top level domain) from another website. Backlinks are also called incoming links, inbound links, inlinks, and inward links.

The principle behind a backlink is very simple. The better your website is, the more people want to create a link to it. Over time, your website will likely acquire backlinks from other sites, especially if you have good content.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

A backlink from a site that has quality content is reffered as quality backlinks or relevant backlinks. Relevant backlinks will hold you in a much better stead than a back link coming from a poorly designed or optimized site or from a site that has nothing to do with the theme of your site. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a backlink from an unrelated site. For example, if you have a website about web design products, your link strategy should target web design related sites.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way and is referred to as backlink bombing.

Article Source: http://www.articlecache.com -- Article Directory | Free Content

Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com

Link Building using Google Alerts

One of the key components to any successful website is the number and quality of their inbound links.

There are many ways in which you can attract links to your site. Some good, some not so good!

One strategy that I have been using very successfully is to combine article writing with Google Alerts.

Here's how it is done.

Step One: Write some articles.

Start writing articles and ideally make sure they are related in some way to your business.

I suggest you prepare at least a couple of articles and I would avoid writing them in Microsoft Word. Try to use something like Notepad. I'll explain why in a minute.

When you have a couple of articles of about 400 to 700 words each, you should then submit them to the article submission sites.

Article submission sites are great for getting your articles distributed around the web. Not only do these sites send articles onto other article distribution networks, but lots of website owners come to these sites for content to put onto their own websites.

When you submit your article to one of the submission sites, you are allowed to add an "About the Author" paragraph to go with your article. It is here that you put a link back to your website using whatever keyword phrase you are trying to optimise on.

As you already have your article written you can simply cut and paste the article into the submission forms. I tend to have an "About the Author" paragraph already prepared to cut & paste as well.

Now the reason I suggested using Notepad for your articles is because when you copy from Word it tends to bring with it certain formatting issues and these can cause you article to be rejected by the submission sites. Notepad doesn't have this problem.

Step Two: Find out who's using your article.

By using Google Alerts you can set up alerts for each of your articles. I tend to use the article name is it's fairly unique. Otherwise try using a distinctive line from your article.

Whenever Google finds your article, it sends you an email with the web address of the site where it found it.

You can now check out this site. If you think it will give you good traffic or pass on good page rank, you can contact the website owner. As they already have one of your articles then they probably like your material so you can either offer more articles (with links of course!) or even point them to pages on your site that they should link to because the content would be of interest to their visitors.

So there you have it. One of my tips for building links back to your site.

By the way, you might just like to put your website name into Google Alerts as you'll be surprised how many alerts that can generate and you can also find many places mentioning your website.


Vernon Riley is a founder of KKSmarts. Their site contains many free guides covering all aspects of Website Promotion including free SEO Training.
Article Source: http://www.articlecache.com -- Article Directory | Web Site Promotion

15 Best Link Building Way

Here are 15 best link building ways that promise to bounce your site to the top ten search results of Google or any other major search engine. Read them; understand them; and make sure that you use them to taste web success.

1. Post your links to some good and relevant directories. This is the easiest and quickest way to get links. But, remember; many reputed directories don't permit links to internal pages.

2. Have a few complementary sites that support your main website. If the former obtains a rank, contact other webmasters for a 3 or 4 way link building. But, never link your main site from the supplementary one or vice versa; or else the search engine may catch your pattern. Also, ensure that all your sites are under different IP.

3. Include a blog in your main site for obtaining plenty of natural links.

4. Submit quality content articles that talk about your product or service to about 3-5 relevant web directories. They are one of the best link building ways of obtaining one way links, plus attracting traffic to your site.

5. Contact various webmasters and submit your articles to them for one way link.

6. Request links from your business acquaintances or search for local sites.

7. Register your site with the Better Business Bureau. It builds credibility.

8. Create pages in Hubpages, Squidoo, and other such sites to obtain links.

9. Create a list on various topics and put your link with some respectable sites that are related to your business. There are many sites that allow you to do this.

10. Bookmark those pages of your site that are rich in quality content.

11. Issue an RSS feed and organize it, if possible.

12. Associate with forums and post your articles in it for links. Though most of the reputed forums provide NOFOLLOW links, ye they still help.

13. Purchase some high class text links from niche directories and blogs.

14. Use your creativity and create a page or tool that can be used by visitors. For example, create a unique calculator. Let visitors associate with the tool or use it in their own website. This helps you obtain lots of one way links, depending on the quality of the tool.

15. Provide something FREE! The whole world loves free things. This is perhaps the best link building tactic. Such an offer will lure many links towards your site. Search for website designing companies that provide free templates. These templates help get the sites a large number of one way links.

Still thinking about the best link building way? Stop! Pick a few from the ones stated above and watch your site enjoy a ranking among the top ten on Google search!

Article Source: http://www.articlecache.com -- Article Directory | Free Content

By : Rickie Smith
For FREE tips and information on the best Link Building Ways visit our website at "30 Minute Backlinks"

Google No 1? May I Suggest Directory Link Submission

Any person who has any idea about SEO and the importance of off-page factors will definitely suggest directory link submission as a major weapon for your website ranking methods arsenal.

So you want to be number one in Google?

Google, Yahoo and MSN the three major search engines and a host of other smaller search engines have been tweaking their algorithms to make their searches more relevant and useful to their users.

Over the decade or more of their existence despite large scale changes to the way they present their links and changes in the weight-age given to various on-page and off-page factors - one aspect that has retained its prime position is 'inbound links'.

The inbound links have always been valued. At various times different types of links - one-way, reciprocal, links from authority pages, advertising links, links from high pr sites, links from related websites have been deemed to more valuable than others. But one-way links have always been more valued than reciprocal and authority links more than links from ordinary websites.

Experts suggest directory link submission to get quality, themed one-way links from authority web directories.

People have tried various methods like building thousands of dummy pages using software, dummy websites and other spamming techniques to hoodwink the search engine spiders get ranked high in search results but eventually they have found out and thrown out of the indexes.

Websites that have organically and over time with the right methods will benefit in the long run. Many suggest directory link submission process to be the one of the best and most successful methods of link building.

Automated software that submit websites to hundreds of website directories in minutes have helped ethical website owners to build hundreds of quality one-way links in a short period of time. This same task can takes months or even years depending upon your pace when done by hand.

But is this enough for a Google No.1 position?

SEO experts not only suggest directory link submissions, but also on-page optimization for keyword density, keywords in title and meta tags, keyword rich description, good quality content, clean navigation, clear internal linking structure and off-page factors like inbound links of various types including those from the directories.

Too many links with same title and description and keywords may attract penalties from the search engines. So, experts who suggest directory link submission using automated software also suggest using software that uses multiple descriptions, titles and keywords to vary and submit in random to the various directories.

Also, try to get links from the bigger, authority websites in your niche. This will give a big boost to your website rankings.

If possible find the niche directories that cater to your niche and get as many links as possible from these pages. If possible get one-way to particular pages in your websites. This is called deep linking and valued by the search engines.

Once you reach a certain target in your linking campaign SEO experts suggest link directory submissions to continue but with a modification. They advice website owners to get the links from more relevant, related topic websites.


Article Source: http://www.articlecache.com -- Article Directory | Web Site Promotion

Written by: Tom Dahne
Website: http://www.linkdirectory.com and http://www.directorysubmitter.com

Tom Dahne are the owners of the very popular directory called Link Directory which is 100% SEO friendly and Human edited, and it accepts free and paid submissions for any quality website so feel free to submit your website today for inclusion.

Free Directories To Submit To: Get Hundreds Of Inbound Links

Are you looking for free directories to submit to? There are literally thousands of web directories available today. Almost every day a new web directory is being created and it is difficult to judge the quality and relevance of these websites. But you never know which website will be ranked high by the search engines when the next round of indexing happens.

Today the site may be free and ranked low but next week the same site may be ranked high in the search engines with high page rank and become a paid service! So, how to judge free directories to submit to?

Here are some factors to help you judge the free web directories

1. Are the directories search engine friendly?
2. Do the web directories provide static text links to the website? Many directories use javascripts, which are not search engine friendly. So you won't get any SEO benefit. But if it a high traffic web directory then you can still consider placing your link on the web directory to get targeted traffic.
3. Has the directory been around for a long time? Search engines value older directories more than newbie sites.
4. Quality of the web directory.
5. Quality of sites linking to the directory.
6. Human edited directory, response time to questions.
7. Are the directories listed in the top search engines like Google, Yahoo and MSN?

A Few Top Directories That Are Search Engine Friendly

dmoz.org - The Open Directory Project
yahoo.com - Yahoo Directory
botw.org - Best of The Web Directory
sbd.bcentral.com - MSN Small Business Directory
joeant.com - Joe Ant
tygo.com - Ty Go.com
skaffe.com
wowdirectory.com
goguides.org
01webdirectory.com
abilogic.com
allthewebsites.org
topicalbeach.com
sitesnoop.com
web-beacon.com
yeandi.com
rlrouse.com
elib.org
portalboost.com
linkopedia.com

Some are free directories to submit to and others accept only paid listings. Some like DMOZ are difficult to get into but once your site is listed you can expect a big boost in your rankings and traffic.

Many of the directories on the list are highly regarded by the search engines and getting listed on them gives your site more credibility, visibility and a better chance to get higher ranks in the search engines.

These directories are crawled frequently so your sites will be indexed lot quicker. These one-way links are much better than reciprocal links in terms of seo value and your site is sure to rank better in the search engines. With thousands of free directories to submit to you can get tons of one-way links pointing your way some of them from top-quality web directories. With so many links search engines have to take note and your rankings will dramatically improve.

By including attention grabbing titles and key word descriptions your website might even get some amount of traffic. Most important if the human editors do not modify your descriptions you can a lot of links for the desired keywords and phrases, which gives you an added boost in the search engines.

Do not neglect the newer web directories especially niche directories even if they do not have page rank or search engine rankings. Niche directories that cater to your particular area of interest will tend to attract people who are looking for what you are offering. So it is a better match and you can expect highly targeted traffic to your website. So, when you are looking for free directories to submit to do not neglect the niche directories.


Article Source: http://www.articlecache.com -- Article Directory | Free Articles

Written by: Tom Dahne and Paul Martin
Website: http://www.linkdirectory.com and http://www.bidonlinks.net

Tom Dahne and Paul Martin are the owners of the very popular directory called Link Directory which is 100% SEO friendly and Human edited, and it accepts free and paid submissions for any quality website so feel free to submit your website today for inclusion.

8 Linking Strategies That Work

When it comes to linking strategies for your website you need to concentrate on one word. Backlinks! A backlink is defined as having your website address on another website. This creates a link pointing your visitor or a search engine back to your website. If you were in a game and were keeping score every backlink gives you a +1. An outoging link is the link of another website on yours pointing back to theirs. You would score this a -1.

If you were playing a game to win you would want the most pluses you could get. So it is with linking strategies. Here are some basic ways to get backlinks to your website.

1. You can buy a text link. Websites that get high amounts of traffic and are ranked high with the top search engines will let you pay them to put your website link on their site.

2. Forum marketing is a way to get a backlink. If the forum let's you create a signature file you can hyperlink you website to a keyword phrase pointing back to your website. You can also list your website in your online profile and get a backlink that way,

3. Writing and submitting articles is a quick way to get alot of backlinks. Create a bio box at the end of each article with a link for your website. Then submit your article to as many directories as possible. Or even better yet use a software of article marketer to submit your articles for you.

These articles can be picked up by other directories, webmasters, or online newsletters and spread all over the internet giving your website a viral marketing benefit.

4. Place classified ads with popular directories like USFreeAds or AdlandPro. Upgrade to paid member and you can place unlimited ads with links pointing back to your website.

5. Blog and ping. In each blog post include a sort resource box with your website address. If you archive you posts this gives you backlinks for years to come.

6. Trade links with quality websites. We are not talking about reciprocal linking to directories with thousands of worthless links. A better strategy is to trade a link with a website that closely mirrors your site without being in direct competition to it. Also look to place their link on one of your pages that has the same page rank as the link they are giving you.

7. Post comments on other peoples blogs. Take the time to read the post before you make a comment. Don't write something worthless like " I like your blog." Make your comments informative and relate to the blog post you just read. Then include your website address along with your name.

8. Internal linking can bring valuable backlinks to your home page. This would be when you put your website address in a hyperlinked keyword phrase and point it back to your home page. This is a great way to build keyword relavancy along with building up your backlinks.

These are a few linking strategies that work. There are many others. Just keep it simple and remember this simple formula.

Article Source: http://www.articlecache.com -- Article Directory | Web Site Promotion

Jeff Casmer is an internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Work at Home Directory gives you all the information you need to start and prosper with your own Internet Home Based Business.

Role Of Page Rank

Role of Page Rank

It's of no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.

Getting a new web site page ranked and indexed are two things everyone should take into account. With all the competing web sites out there the importance of this becomes a top priority so that you can get free traffic and thus make money online.

What is Page Rank?
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.

Search engines rank Websites based on two major factors:

• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.

Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.

The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Various ways to increase your page rank:

• Build more pages:
Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

• How To Generate More At Cost:
Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.

• Create Internal Links:
Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

• Utilize Free Directory listings:
They may not always be big high ranking sites, but they are an easy way to get your name out there.

• Avoid Dead-end Links:
Make sure every page has a door out, other than a back button


Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.

Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.

Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.

Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.

Article Source: http://www.articlecache.com -- Article Directory | Web Site Promotion

The author is Business Head for www.tradeweblinks.com and www.ebizpromo.com who is specialized into web-design, development, Search Engine optimization and link building

Using RSS Fields In Communication

RSS is fast replacing email marketing and newsletters. You would not want to be left behind would you? Your competitor will surely overtake you and speed right up. RSS is mostly called Really Simple Syndication, although some give other meaning to the acronym. It is a process by which you could place a feed on websites that can read RSS from your directory.

Information distribution has been made simply by RSS. Simply put, with RSS, you can place your headline to other website for more people to see it. In marketing, it is a known concept that the more people you reaches to, the more likely that your product will sell.

RSS is an XML-based application. XML is similar in a way to HTML, which we all know is the most common website creator application. From a directory, it would feed the headlines into website that has an RSS reader. Creating an RSS feed would definitely boost up your sales. How can you make an RSS feed? Just follow these simple steps:

Create a file for your feed.
Using a certain format, you'd have to create the XML version of your feed. It should include the title or the headline, the body's short description, and the link where it can be read. There are a lot of different RSS web channel editor you can use for this. Some programs just require you to write news and articles down on a notepad and when placed on the editor, it will show up with the necessary formatting ready for upload. It would be advisable to make at least ten articles for your feed.

Save and Upload the file.
After creating your file, save your work as an XML, RSS, or an RDF file. Then you are now ready to upload it. Upload the file using your FTP program and place it on your web server. This process now makes the file readable by RSS news aggregators.

Validate the file.
Make your RSS program error-free. RSS is programming, so errors could lie unseen. Again, there are different programs that can assist you for this process. You would just need to place the saved and uploaded RSS file for the program to test it against wrong and missed code and tags. It is essential for you to check your work of course. This way, you're sure that what you have is readable and usable.

Create a directory.
Now that you have created the file, saved it, and made sure it works, you are ready to let other see it. The main purpose of an RSS feed is to broadcast it to all RSS enabled sites. So go ahead and look for a directory where you can place your feed. Some may require fees for uploading a directory. Some offer it for free. Scout around and round up all the free sites you can have and place it there. If you have some marketing budget, you might want to subscribe to sites that charge a minimal amount. Don't forget to place an icon of your RSS feed on your website, too for those people who visits you directly.

Update regularly.
With RSS, you know that the feed changes automatically every time you change the main file. Don't let your RSS feed sit there for a month without modifying it. Maintain it. Add new articles. The more exciting your topic is, the more people will check your feeds and visit your website.

Creating an RSS feed for Internet marketing is made very simple now a days. Even people who are not computer savvy can create RSS feeds, based on the steps provided above. The applications that were created for RSS creation are the ones that make it easy for everyday computer users to make an RSS feed. All you need is familiarization with the process.

Start now creating RSS feeds. Give your competitor something fierce to duel with. Needless to say, RSS feeds give your website more traffic than usual web hosting. And web traffic means more people seeing your products that could be interested in buying them. Add strength to your marketing strategy. Make RSS feeds and be ready to sell.

Article Source: http://www.articlecache.com -- Article Directory | Free Articles

Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

Updates on RSS Directories

RSS directories are popular these days. RSS is widely used initially by news sites to allow others to syndicate their news stories. Now, a lot of other websites are using RSS. It is being used in flagging new forum headlines, auction listings, sales listings and others.

The meaning of RSS is actually not clear. RSS may or may not be an acronym, actually. RSS may stand for Really Simple Syndication. But others say its Rich Site Summary and sometimes Rich Syndication Standard. The noted creator of RSS directory would be Netscape. It was released sometime in March 1999. The included a UserLand application which is called scripting news. Netscape stopped developing it, but UserLand continued doing so. Another company, RSS-DEV Working Group also released their own version.

RSS directories are sites that collate all RSS links and place them in different categories for other applications to use. This is similar to web hosting, only instead of web pages, they contain RSS links. These links will pop out on the website and when you click it, you will be directed to the main source of the link.

RSS poses a lot of uses for those who'd like to use the Internet for marketing or commerce. Here are the things you can do with it:

Create links from their website to yours.
If you are selling or promoting something, web traffic is important. The more RSS directory you upload, the more chances you have people seeing those and checking your site out. And if they have customized their sites with your RSS feeds, then they would get updated listings from your site to theirs automatically.

Collating analysis.
If you have a brand and you'd like to know how your competitor is doing, you may use RSS to see what they have so far. Get a directory of their product or service so you'll know first hand what they have come out with. With the data gathered you now can plan on how you can counter them.

Tracking your own progress. If you can check out your competitor, of course you'd like to check out too how your business or product is going too. With an RSS directory of your own, you can know how many people are interested in what you are selling or offering.

Increases productivity.
Putting up RSS directories, let's say for newsletters, adds efficiency to your company. If you use RSS for sending out newsletters instead of mailing them to recipients, you'd eliminate the possibility of your letter being classified as spam by users, or being sent in a closed mail account.

Increases efficiency.
There are a lot of websites or news articles that could be beneficial to your brand or company. At times, you'd like to add them to your site. Without the use of RSS, you'd have to copy the entire thing down and note where you got it. If you use RSS, then the headline and part of the story shows up on your site. And this is an automatic process now. If you use RSS, you just include the directory and automatically, the headline appears without you doing much.

Posting RSS directories could cost you some. But the benefits override it. Some sites even offer free RSS directory posting. If you are just starting up, you may like to check those out. The more RSS directory you have up, the more the possibility that you are sending out information to the people interested in your goods. Reason behind is that people will only get the RSS feeds that they are interested in. If they get yours, they sure are the target market.

Disseminating information online has become easier with RSS. The technology provided a cost-effective way of transferring facts and figures out. Utilizing it would definitely add up to your marketing approach. With it, you have an avenue of reaching out to even more people so easily.

RSS uses XML to syndicate pages. Though that sounds a little technical, there a lot of websites that has user-friendly interface to guide in building your directory. Go ahead and put up your RSS directory up now. RSS has proven to be essential. It has ceased to be an option; it has become a necessity.

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Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

Reading RSS Feeds With An RSS Aggregator

RSS or Really Simple Syndication or Rich Site Summary is the latest information management tool that is gradually earning popularity among web users and website owners. With RSS technology, it is possible to get the latest postings from your favorite websites. But clicking on the RSS or XML button in a homepage is not enough to give you the service you need. An RSS feed or code displayed in the pop-up screen if not on the main page is composed of symbols and words that would only make sense to advanced RSS users and computer programmers and software enthusiasts. Another software tool called an RSS aggregator or reader is needed.

An aggregator works by scanning the worldwide web with latest postings based on the RSS code (containing the website's URL) provided or added by the user. When it finds a new posting, news, or update, it will publish the RSS feed on your home page containing the title of the posting, which also serves as a clickable link to the website source. This RSS feed may or may not contain the whole article, a summary, and photos, depending on what RSS aggregator you are using.

Aggregators come in two types: the downloadable program or desktop-type and the online or web-based type. The desktop aggregator usually charges a certain amount for its services; this would include regular updating in the form of upgrades or patches to the original version. This type of RSS reader allows more customization of RSS feeds as well as page format or design over its on-line counterparts. But of course, price can be a drawback.

On-line or web-based aggregators are free of charge. All you need to do is register an account with them then you can start enjoying their services. Depending on the "brand" of the aggregator, customization is more limited. Some even do not allow you to customize at all.

Product and service advertisers are realizing the potential of RSS aggregators in internet marketing. In fact, several submit RSS codes to several popular web-based aggregators to reach the growing technophile and internet-based market. My Yahoo has been instrumental in popularizing RSS technology to both users and website owners and advertisers.

At present, there are many aggregators to choose from and newer versions of the same aggregator are constantly developed by its programmers.

Below are some of these desktop and online aggregators:
Desktop Aggregators
1.AmphetaDesk
Advantages:
-free
-supports Linux, Mac, and Windows
-easy addition of RSS feeds

Disadvantages:
-not maximized use of screen display
-few options for customizing

2.FeedDemon
Advantages:
-user friendly
-free trial version
-contains prepared popular feeds
-allows filtering of RSS feeds
-configurable "watch list" to manage junk RSS feeds
-search channel feature that incorporates other RSS services e.g. Feedster
-allows feed storage for future use
-tabbed browsers for channel navigation
-built-in podcast receiver

Disadvantages:
-supports only Internet Explorer (embedded)
-paid software (`$29.95)


Online Aggregators
1.Bloglines
Advantages:
-all major browsers supported (e.g. Netscape Navigator, Internet Explorer, Firefox)
-user-friendly especially for beginners
-free, web-based aggregator
-easy registration
-no advertisements
-contains its own directory of RSS feeds of thousands of websites
-personal email account for subscribing to newsletter emails (optional)
-allows privacy adjustments for personal blogs
-allows saved searches
-mobile version available
-10 languages supported
-Additional add-on tools for automated blogrolls and subscription buttons

2.NewsGator
Advantages:
-free (consumer-standard version)
-provides personalized news channel
-allows translation of RSS articles into email format
-synchronization of feeds in several devices possible
-browse and search feed capabilities save time on surfing
-allows keyword filtering
-blog headlines
-button-click automatic subscription to news feeds

Disadvantage:
-Outlook-based thus limited to Windows

3.My Yahoo
Advantages:
-Free web-based aggregator
-user-friendly
-customizable home page design
-button-click subscription to RSS feeds
-built-in directory and search tool for feeds
-wide variety of feeds e.g. news (science, technology, local), weather
-connects to all Yahoo features and services

Disadvantage
-banner advertisements


There are also lightweight RSS aggregator extensions which are actually plug-ins to existing internet browsers. An example of which is Sage aggregator.

Advantages:
-free of charge
-beginner-friendly
-reeds both RSS and Atom feeds
-allows feed discovery
-can be assimilated to Firefox bookmark (storage and live)
-allows OPML feed lists imports and exports
-customizable style sheets
-supports a wide range of locales e.g. Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.
-easy installation

Disadvantages:
-good for about 12 RSS feeds
-limited use to Mozilla-Firefox and Mozilla-Firefox supported browsers


RSS developers promise better features in future versions of their aggregators. Microsoft is planning to include a built-in aggregator in their next Windows version. These developments are definitely something to look forward to by all internet aficionados.

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Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

A Guide On RSS Tool

RSS is an abbreviation that has evolved into the following, depending on their versions:

·RDF Site Summary (also known as RSS 0.9; the first version of RSS)

·Rich Site Summary (also known as RSS 0.91; a prototype)

·Really Simple Syndication (also known as RSS 2.0)

Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:

·0.90
·0.91
·0.92
·0.93
·0.94
·1.0
·2.0

RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:

·RSS feed
·Webfeed
·RSS stream
·RSS channel


They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.

RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:

·Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.

·Article feed - this alerts readers whenever there are new articles and web contents available.

·Forum feed - this allows users to receive forum posts and latest discussion topics.

·Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.

·Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.

·Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.

·Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.

RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.

RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:

·News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
·Marketing
·Bug reports
·Personal weblogs

There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.

RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.

1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.

2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.

3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).

4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.

These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.

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Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

Blog RSS Explained

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

So as to accept RSS feeds, a feed reader is needed, called an aggregator. Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What's more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an "RSS" or "XML" button in their homepage and with one click, it promptly add that particular feed to one's aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.

Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.

Aggregators

Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.

Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.

Why make a feed available?

You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it's more probable that guests are aware should something that is in their interest is available or accessible on your site.

For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.

What format to choose?

Syndication is very confusing as it uses a lot of formats that can usually be come across in the web. However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.

With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems. RSS 2.0 is very easy and simple create by hand. And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its usage.

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Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

It Is Very Important That You Understand What RSS Is

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

So as to accept RSS feeds, a feed reader is needed, called an aggregator. Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What's more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an "RSS" or "XML" button in their homepage and with one click, it promptly add that particular feed to one's aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.

Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.

Aggregators

Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.

Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.

Why make a feed available?

You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it's more probable that guests are aware should something that is in their interest is available or accessible on your site.

For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.

What format to choose?

Syndication is very confusing as it uses a lot of formats that can usually be come across in the web. However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.

With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems. RSS 2.0 is very easy and simple create by hand. And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its usage.

Article Source: http://www.articlecache.com -- Article Directory | Free Content

Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

Learning The Basics Of RSS

What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1.It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.

2.It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user's time by helping s/he decide on which items to prioritize when reading or browsing the net.

3.It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.

4.It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

5.It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

6.Unsubscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.

7.It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.

What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
1.Some users prefer receiving email updates over an RSS feed.

2.Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators

3.The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

4.Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

5.RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

6.Since it is a new technology, many sites still do not support RSS.

How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.

An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1.Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly

2.Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.


3.Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

RSS and Internet Marketing

The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.

The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.

Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.


Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.

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Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.

What's an RSS Feed and What Will it Do For Me?

Have you ever been surfing the internet and seen a little orange and white icon on lots of the websites or blogs you visit? You know, the one that has a dot in the lower left corner and two things that look like parenthesis above it? I've spoken with a lot of people who ignore the icon because they don't how great it is, or what it can do for them. I'm going to explain why you should pay more attention to sites with this icon.

When you see the orange icon on a website or a blog, it means that you can subscribe to the RSS feed through a reader. If that last part sounds confusing, don't worry. You don't really need to know what RSS means, but you need to know what it does.

RSS solves a big problem that some people have as they surf the net. They find sites and blogs that they like, and they want to remember those sites so they can come back often, but the only thing they know how to do is to bookmark the site. It can become tedious to have to check your bookmarks every time you want to remember a site. So what if you could get those sites and blogs to come to you? With RSS, you can.

First, you need to sign up for a reader. A reader is like a mailbox. When you click on an orange icon on your favorite blog, your reader will remember that. Then, every time that blog is updated with new content, it is sent to your reader mailbox. The reader is like the internet's paperboy, delivering the content right to your doorstep. It's great!

So go sign up for a reader. I like Google's, found at reader.google.com. Then just browse the internet like usual, and when you see the icon, which is usually accompanied by the words 'subscribe in a reader', or just 'subscribe', click on it and then go check your reader. There's your content, right in your reader mailbox.

It's that simple and it makes things so much easier!

I do have one recommendation though. Don't get too caught up in signing up for other people's feeds. Only sign up for the ones that you think will be of some benefit to you. I say this because you don't want to check your reader every day only to find hundreds of updates that you can't possibly keep up with. A reader can be a great too, but just don't get carried away.

Anyhow, now that you know, go to it!

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Nathan Blair is a real estate professional in Salt Lake City, Utah, specializing in residential home sales. He enjoys helping people who are relocating to Utah, or who are moving from inside the state. Nathan would be happy to help you or anyone you know buy or sell a home in Utah.
You can visit his Salt Lake City Utah Real Estate Blog and his Utah real estate website for more information.

Search Engine Optimisation - Key Facts You Need To Know

For your online business to be a success, you need traffic. You need visitors actively searching for the product or service you’re selling. This is especially true if you're involved in search engine marketing (SEM). Search engine optimisation is ultimately about optimising your site so that it gets the maximum targeted traffic from the search engines but getting it right can difficult. So how does it work? In practical terms, SEO is of two basic types- on page and off page.

On page refers to how you organise your actual web pages in terms of your keywords. This involves matters of keyword density, the terms you put in the various html tags and headers, and the names you give to your pages and internal links.

Off page refers to your site's relationship with the rest of the internet, in other words, the links it has to websites and directories. These links, whether to other sites or to directories, are seen as a vote for your site. This evolved from Google being based on the academic writing model which judges the worth of a text by the number of citations it has from other texts.

So what does this mean for you in practical terms?

Firstly, you need to optimise your web content thematically around relevant keywords that people are actually searching for. Then the visitors to your site are more likely to be interested in your product or service. This requires keyword research expertise. This work is complex and best contracted to search engine optimisation companies and SEO agencies.

Then you need to to build your web content around these words and phrases while keeping the text natural and interesting. In this regard, the content of your site is probably the most important factor for a successful SEO strategy.

Another thing to do is regularly update your website with fresh content. The aim is to provide a valuable user experience. The search engines reward sites that continually update their content by giving them higher rankings. Plus, the internal linking of your site can influence your SEO status. So make sure your links have meaningful, keyword-based anchor text.

As for off site optimisation, you should work on steadily building up links. If your content is valuable you'll probably get other webmasters linking to you. Or you can actively seek out sites with similar themes to your own and contact the webmaster to request reciprocal links. As for submitting link requests to directories, it' better to outsource this task. There are thousands of directories with varying requirements. Doing the job yourself would be very time consuming.

Stay away from black hat techniques such as tricks like cloaking, hidden text, and keyword packing. They might give you a quick burst of traffic but soon lead to your site being de-indexed. At the end of the day, the websites that achieve a lasting SEO success are ones that give the searcher what he wants, in other words, relevant content.

The ever shifting landscape of SEO needs a professional's touch. Not only is the initial optimisation a complex affair but you need a pro on hand to deal with the frequent changes to search engine policies and algorithms. The use of SEO Specialists and SEO consultants can give you that edge you need to compete in the crowded online world. And if you're involved in SEM, then search engine optimisation companies with access to SEM consulants are a must.

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Andy Lomax owns and runs Kudos Web Design one of the Leading Web Design companies in Manchester. He has been working within the internet industry for over 10 years and has advised hundreds of companies about their websites. Kudos Web Design provides high quality Search engine optimisation